Ricoh Europe Uses Touch7 Neon to Demonstrate Press Capability

Leeds, England; April 2022— As part of a recent campaign to demonstrate how neon colors available on the Ricoh Pro 72xx series presses can be used, Ricoh conducted a marketing campaign to showcase the neon colors available with their presses. Part of the campaign involved providing printed neon embellishment samples to creatives, agencies, corporate marketers, and print service providers. The neon envelope used to hold the actual Ricoh printed samples utilized both Ricoh Touch7 color guides for vector colors and Touch7 images prepared using the Touch7 Photo plugin for Photoshop. Discussing the campaign, Mark Geeves, Director of Sales and Marketing for Color-Logic, the worldwide distributor of Touch7 software, said: "Ricoh Europe reached out to Touch7 to create an envelope design that would make their sample envelope stand out from other marketing pieces these businesses receive. The final result was an outstanding envelope that not only matched the samples inside, but dramatically demonstrated the capability of the Ricoh Touch7 Neon System."



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UK magazine Print Solutions becomes Pink Solutions with help from Touch7 and Xerox

Leeds, England; ; March 2021— When the editor of UK printing industry magazine Print Solutions decided to devote the March 2021 issue to the fluorescent and neon inks available in the latest digital print engines, the Xerox Iridesse press, with its pink fluorescent dry ink, was called upon to print the front and back covers of the magazine--dubbed Pink Solutions for just this issue. The magazine cover, in striking pink tones, was printed on the Xerox Iridesse by adding fluorescent pink to the cover image and using Color-Logic Touch7 software to create the print files. To ensure the magazine cover would emphasize the fluorescent pink components of the stock image selected, Touch7 software was used to add the pink into the front cover image without the need to create an elaborate mask. The back cover of the magazine was used to demonstrate the versatility of Xerox dry pink ink with the Touch7 system by adding pink into parts of the image and extending the color gamut of the file, with the dry pink ink printed atop the CMY inks to create incredible orange colors and gradations.

Discussing the use of Touch7 with the Xerox Iridesse, Richard Ainge, developer of Touch7, said: "Traditionally, adding fluorescent pink to an image would require the time-consuming task of making a mask. The more intricate the image, the more difficult that becomes. And even once the mask is available, adding pink to the image necessitates removing C, M, or Y colors to get the exact tonal effect desired. Even for an experienced Photoshop operator, these are not simple tasks. With just a few clicks of the mouse, however, Touch7 compensates for the addition of the pink and prepares the proper separations automatically."

Color-Logic Director of Sales and Marketing Mark Geeves, also commenting on the project, said: "In today's fast-turnaround print market, the time required to properly prepare images for print can easily spell the difference between profit and loss for the press owner. Touch7 takes the guesswork out of file preparation involving the fifth colors available on the latest equipment. Without Touch7, designing with fluorescent inks often becomes prohibitively expensive."



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Touch7 Neon Color Guides Used to Digitally Print
2021 Fedrigoni 365 Calendar Vector Art

Leeds, England; ; March 2021— Each year, Italian paper manufacturer Fedrigoni produces a 365-page calendar showcasing the work of UK designers on Fedrigoni papers. The 2021 calendar--a collaboration of Fedrigoni, London agency TM Media, and Ricoh--drew on the talents of nearly 1000 UK designers. To fully demonstrate the variability of digital printing, no two of the 4000 calendars produced are alike. To also demonstrate the capability of the Ricoh press on which the calendars were printed, each 2021 calendar page uses a fifth color. Because the Ricoh press features neon yellow and neon pink inks, TM Media used Touch7 Neon color guides to create individual page files and to specify how each was to be printed. Discussing the process, Color-Logic CTO Richard Ainge, who developed the Touch7 process, commented: "One of the first steps in design is choosing what colors to use. When Fedrigoni elected to use the Ricoh digital press with neon pink and neon yellow, they learned about the Touch7 Neon system. The Touch7 color guides used for the project were printed under license by Ricoh Europe, and demonstrated to Fedrigoni and TM Media the more than 1500 colors they could possibly use. The Touch7 Neon system not only enabled the production of colors the world had never seen before, but created blends of those neon colors in seconds."

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New Touch7 Neon Color Guides Simplify Use of Neon Inks in Digital Printers

West Chester, Ohio, USA; March 2021— New Touch7 Neon Color Guides are now available that simplify use by graphic designers of the neon and fluorescent inks being offered by various print engine manufacturers. Until now, graphic designers preparing files for use with the new neon inks have been confined to commercially available guides that were produced using offset lithography. When designers attempt to use these analog color guides in digital print, however, the resulting print is often disappointing. This means lengthy trial-and-error procedures when attempting to design for the latest digital print engines. Because inks vary among print engine manufacturers, theTouch7 Color Guides are produced and sold only by the printer manufacturers, for use only with their machines. Discussing the new Touch7 Neon Color Guides, Richard Ainge, developer of the Touch7 process, said: "Touch7 Neon Color Guides are printed by Color-Logic partners that manufacture digital print engines, and thus reflect exactly what can be expected when using the substrate on which the guide was printed. Graphic designers will be amazed at the time savings and predictability of their work when using the Touch7 software to prepare files for print. Their print customers will be equally amazed at the astounding color enhancements possible. The first Touch7 Neon Color Guides available are for pink and yellow neon and fluorescent colors on their digital presses. Touch7 provides print engine manufacturers with 760 colors for each neon color, in addition to the standard CMYK ink sets available. Touch7 Neon Color Guides help printers demonstrate and communicate to graphic designers the extended gamut of colors as well as the delicate pastels possible on digital presses, without the difficulty of trying to match colors seen in an offset-produced guide."

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New Neon Version of Touch7 Photo™ Expands Gamut

West Chester, OH; October 2017—Color-Logic--the exclusive distributor of Touch7 Photo--has released Touch7 Photo for Neon. Said Mark Geeves, Color-Logic Director of Sales and Marketing, making the announcement: "Touch7 Photo for Neon is plugin for Adobe Creative Cloud which enables graphic designers to add neon into images with a click of a mouse. The new plugin, like the Touch7 Photo Extended Color Gamut plugin, eliminates the need for manual masking, thereby creating in seconds what might otherwise require hours and several attempts. Both plugins were shown to rave reviews at the recent PRINT 2017 and Labelexpo 2017 shows."

Richard Ainge, Color-Logic CTO and creator of the Touch7 technology, commented further: "Engine manufacturers continue to develop new inks for differentiating print. Touch7 Photo for Neon provides graphic designers with a simple one-button interface to create a neon separation within an image. The guesswork and manual masking once required is eliminated, thus providing opportunities for generating new revenue and increasing margins while reducing waste and time-to-market with new neon ink technologies."

Developed to empower photographers, printers, designers and prepress personnel; Touch7 is an extended colour gamut system for Adobe CC and is powered by Khaos Technology™, a developer of Adobe plug-ins and software tools for the printing industry.

For more information visit www.touch7.co 
 

Touch7 – New Company Focusing on
Design Tools for Extended Color Gamut Printing

Leeds, England; March 2016—Richard Ainge, Co-Founder of the award winning Color-Logic System, has developed Touch7, a new product offering for Extended Colour Gamut printing. Mark Geeves, Touch7’s Director of Sales and Marketing commented: “Extended Colour Gamut (ECG) Printing is nothing new to the printing industry, however, Touch7 with it’s automated and simple “one-click” colour palettes and plug-ins, empowers designers and prepress personnel to do in seconds, what currently can require hours in manual processing and masking.”

“The developments by ink companies, print engines, RIP manufacturers and ICC profiling tools has been extensive over the past years, however, no one has really focused on the necessity for providing creative tools for designers, so that they can utilize these developments and reduce their cycle time to production. Our focus at Touch7 was to develop an intuitive system that would help brands utilize ECG printing at a fraction of the time and cost associated with doing manual processing, and without the necessity to send your files through a dedicated colour separation system, therefore opening up ECG printing to even the smallest print shop. The true power of Touch7 lies in it’s automated ECG colour palettes and plug-ins for Adobe CC, ensuring that designers can create artworks in an extended colour gamut, without ever having to leave the familiar creative environment” states Richard Ainge, Founder of Touch7.

Developed to empower photographers, printers, designers and prepress personnel; Touch7 is an extended colour gamut system for Adobe CC, comprising of three primary components: Touch7 Photo, Touch7 Vector and Touch7 Soft-Proofing.

For more information visit www.touch7.co